When I started in the Home Business industry over 20 years ago, I had high hopes and plenty of eager friends and family to “pitch” my latest opportunity to.
Did you ever notice how those friends and family members soon began to scatter when you walked into the room? Home Business and Network Marketing opportunities are the finest niche businesses you can operate. They have low overhead, the most relaxed lifestyle, and are possibly the most lucrative, but I could never quite grasp the concept of grabbing those I was closest to.
I have been involved in 14 home businesses in the last 20 years-some failed and some prospered. The biggest key to a successful Home Business is LEADS. Let’s face it, we all have tried nearly every strategy we could find and most of us have spent thousands of dollars to market our businesses. I personally have engaged SEO vendor services to the tune of over $20,000. I have direct mailed, approached people at my local coffee shop…. the list could go on ad infinitum.
Home Business LEADS…we all crave them and are constantly trying to solve the lead puzzle. After much experimentation, I have decided I would much rather offer my opportunity to someone already sold on the Home Business arena than a newbie. I have exploded my downlines and my wallet by making contact with current MLM reps and affiliates. That’s the only pond I have fished in for years. These people are convinced that Home Business is the way to go and they’re usually open to a new opportunity-if it makes sense.
Once that revelation settled in, I started buying genealogy lists for many current or defunct MLM companies. I worked those lists to death and had tremendous success, but I also spent thousands and found most of them were outdated. It was A LOT of work.
I then started to conduct internet searches for active websites being operated by active MLM’ers. Again I had success but the time spent doing this was overwhelming and proved to be taking more time than I had available.
That’s when I discovered the “Scraper” concept. You could download the software in about 30 seconds, type in the Keyword Phrase or the particular company you sought access to, and then click “Start”…and BINGO, the “Scraper” has traveled the internet and “Scraped” or harvested all WebPages related to your search. In about an hour, you have an Excel CSV file of 1,000-5,000 names, phone numbers, and email addresses of people that you know are interested in Home Business-the ultimate Home Business Leads.
That’s right, you buy the software one time and you can create your own unlimited supply of fresh, eager leads to promote. There are several versions of Scrapers available; some have more features than others. Due to its functionality and user-friendliness, I use the Scraper Pro.
Don’t forget, in addition to creating your own supply of business builders, you can now be that person that creates and sells genealogy lists. Wouldn’t that be ironic?
Friday, February 12, 2010
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